All of that said, the film should have done better.

I loved the notion that this was a film for the fans, by the fans.

It's an invitation to cleverness. It's become clear to us who can print what, but here the entire title is an expletive, and it's going to be interesting to see how we'll get away with it.

Awesome' is the only word that can describe the experience of watching this film,

The movie was going to be a big hit. Of course, that was a perfect illustration of what market research does. It tells you what you don't need to know and is often very misleading.

The smaller the screen, the more problematic it is that you're looking at subtitles.

The only explanation is that people don't want to see something about handicapped people. There is some resistance.

We've instantly changed our ads. Sometimes capitulation is the most sensible thing to do. It's not a very big deal. We think it's kind of hilarious, in fact.

We believe the film is more mainstream than anything Atom has ever made. It's also more commercial then anything we've released before. The cast is certainly mainstream, and we believe it's an R-rated film.

You can have them all without the festival being an out-and-out market. Even a smattering of the possibility of a market presence is significant.